{"id":14701,"date":"2026-01-09T13:25:42","date_gmt":"2026-01-09T06:25:42","guid":{"rendered":"https:\/\/phakhaolao.la\/?post_type=champion&#038;p=14701"},"modified":"2026-02-16T16:52:54","modified_gmt":"2026-02-16T09:52:54","slug":"yordxam-co-ltd-elevating-khao-kai-noi-and-lao-agricultural-heritage","status":"publish","type":"champion","link":"https:\/\/phakhaolao.la\/en\/champion\/yordxam-co-ltd-elevating-khao-kai-noi-and-lao-agricultural-heritage\/","title":{"rendered":"Yordxam Company Ltd."},"content":{"rendered":"<p><a href=\"https:\/\/www.facebook.com\/yordxam\" target=\"_blank\" rel=\"noopener\">Yordxam Co., Ltd.<\/a> is a pioneering enterprise dedicated to promoting <a href=\"https:\/\/species.phakhaolao.la\/search\/specie_details\/142\">Khao Kai Noi<\/a>, or \u201cLittle Chicken Rice,\u201d renowned as the finest sticky rice in Laos. Little Chicken Rice (<b><i>Oryza sativa<\/i><\/b><b> L. subsp. japonica Shig.Kato<\/b><b>)<\/b><b>, <\/b>locally known as <b>Khao Kai Noi<\/b>, is a traditional Lao sticky rice celebrated for its unique shape, large grains, fragrant aroma, sweet flavor, and soft texture, setting it apart from other rice varieties. It is proudly registered as a Geographical Indication (GI) product of Houaphanh and Xieng Khouang Provinces, serving as a symbol of Lao agricultural heritage.<\/p>\n<p>Despite its recognition, Khao Kai Noi historically lacked strong entrepreneurship in branding, packaging, and distribution, which limited its potential to fully capitalize on its GI status. Mr. Somsay Chanthalungsi, a member and Director of the Khao Kai Noi Promotion Association, founded Yordxam Co., Ltd. with a vision to preserve his family\u2019s traditional products while elevating local heritage through innovation and modern business practices.<\/p>\n<p>Yordxam Co., Ltd. plays an important role in branding, processing, and delivering high-quality, traceable Khao Kai Noi to consumers, while also generating sustainable income for rural farmers. The company actively supports two national initiatives: <a href=\"https:\/\/gret.org\/en\/news\/2020\/a-geographic-indication-for-khao-kai-noi-rice-in-laos\/\" target=\"_blank\" rel=\"noopener\">Khao Kai Noi GI<\/a> and Khao Kai Noi Organic ensuring product integrity, consumer trust, and long-term sustainable growth.<\/p>\n<p>The enterprise is certified under the One District One Product <a href=\"https:\/\/laoofficialgazette.gov.la\/kcfinder\/upload\/files\/%E0%BA%82%E0%BB%8D%E0%BB%89%E0%BA%95%E0%BA%BB%E0%BA%81%E0%BA%A5%E0%BA%BB%E0%BA%87%20%E0%BB%9C%E0%BA%B6%E0%BB%88%E0%BA%87%E0%BB%80%E0%BA%A1%E0%BA%B7%E0%BA%AD%E0%BA%87%E0%BB%9C%E0%BA%B6%E0%BB%88%E0%BA%87%E0%BA%9C%E0%BA%B0%E0%BA%A5%E0%BA%B4%E0%BA%94%E0%BA%95%E0%BA%B0%E0%BA%9E%E0%BA%B1%E0%BA%99.pdf\" target=\"_blank\" rel=\"noopener\">(ODOP)<\/a> of the Lao Department of Trade Promotion.<\/p>\n","protected":false},"author":9,"template":"","category-actor":[221],"province":[192],"scale":[222],"sector":[228],"topic":[164,156],"class_list":["post-14701","champion","type-champion","status-publish","hentry","category-actor-private-sector","province-houaphan","scale-national","sector-farming","topic-health-and-nutritional","topic-traditional-crop-cultivation-and-agrobiodiversity"],"acf":{"pkl_story_headline":"Elevating Khao Kai Noi Rice Variety and Lao Agricultural Heritage","pkl_story_authors":"Bouavone Thipphavanh and Albrecht Ehrensperger","pkl_story_image":"","pkl_story_video":"","pkl_story_image_credits":"","pkl_story_file":null,"photo_gallery":{"pkl_photo_gallery":[[{"id":14779,"title":"WhatsApp Image 2026-02-09 at 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